Written by Editorial Team on May 7, 2021

7 Simple Steps to Improve SEO on Your WordPress Site in 2021

WordPress is the most popular website builder in the world and it powers over 28% of all websites. This makes it a very important platform for SEO. Optimizing your site's SEO score for WordPress can be tricky, but fret not!

In this article, you will learn how to improve SEO on your WordPress site by following these 7 simple steps:

  • choose a reliable WordPress theme
  • choose a preferred domain
  • permalink setting
  • using breadcrumbs for SEO
  • control the comment features in WordPress
  • choosing WordPress plugins wisely
  • block selected pages using robots.txt file

Which are the best WordPress themes for SEO?

This is a very difficult question to answer as one theme might not be designed for SEO and another may.

It really depends on what you want your site to do, the content it will contain and who are your target audience. For example, if you're using WordPress primarily for blogging then WordPress builder themes like GeneratePress or Astra WordPress would work well.

If you are using WordPress for eCommerce, you would need a WordPress theme that can fully integrate with WooCommerce and offering higher levels of optimizations such as Oxygen Builder and Beaver Builder. You can read our latest post on Oxygen Builder vs Beaver Builder too!

What matters more than anything else when building an optimized website for search engines is consistency in titles, tags, images and other pieces of metadata about your pages which can get lost over time due to human error or updates made by third party plugins without our knowledge. More importantly, changing the key SEO factors could be challenging as some WordPress themes are more complicated than one another.

How to choose an SEO friendly domain for WordPress?

It’s best to purchase your domain through a reputable registrar such as NameCheap, because they offer higher levels of security and privacy. It’s also good to register the appropriate domains for any sub-domains that you might want to set up in the future.

A WordPress permalink is a URL for a post or page on your site. It’s important to choose an SEO friendly and descriptive permalink with few words. Remember, search engines rank higher pages that have more keywords in them so it doesn't hurt if you throw some of those into your URLs too!

How do I use breadcrumbs on my WordPress site?

Most modern themes include built-in support for breadcrumbs by default but if yours doesn't or it's outdated then plugins like Yoast SEO and SEOPress can help with this too! A lot of people forget about their blog post titles when trying to optimize their content so ensure that each article has an eye-catching title which is why we recommend using WordPress plugins like Headline Optimizer which suggests different wordings for your post titles.

The Yoast and SEOPress plugins help improve the content on your WordPress site with a variety of features including checking all incoming links to ensure they're from trusted sources and generating readable, keyword-rich meta descriptions which you can edit in your blog's backend settings area.

This is just one way to improve SEO by optimizing the content on your website as there are many other ways too! For example if you have important pages that shouldn't be indexed by search engines like privacy policies then it’s worth blocking them using robots.txt file or even something like Google Search Console so only people who know about these tools will see this page when searching online - perfect for those sensitive topics businesses usually don't want public knowledge of!

Bonus: How to avoid using breadcrumbs for SEO?

If you don’t want to use breadcrumbs then make sure all of the links are going back-and-forth between categories when people click on one category from another category (but this does not apply if any particular link should go only one direction). If there are at least two ways out of each category, then Google will recognize it as a navigational breadcrumb.

Should I enable or disable comments features in WordPress for SEO?

We recommend disabling comments for WordPress because they can be a big distraction and potentially discourage people from coming back to your site. Plus, turning on comments will also lead to an increased number of spams on your WordPress site.

How to use WordPress plugins wisely?

When you install a plugin, make sure it is compatible with your current version of WordPress and doesn’t have any security issues or poor reviews before activating the plugin. If you can't find information about compatibility then search for the keyword "compatibility" in Google and see if there are any results that indicate whether this particular plugin will work on your site's platform (e.g., WordPress).

What are the best plugins for SEO?

We use a wide list of plugins at and there are many different WordPress plugins based on your personal use case. It's important that you do your own testing with each plugin one-by-one before deciding which ones work best for you.

How do I block selected pages using robots file?

WordPress allows you to block specific pages from being indexed by search engines using robots.txt file in your site's root directory.

When playing with your robots.txt file, you should be careful because it is very important. It will make things go wrong if you cross the line in it, and search engines crawlers might not like what you did.

I can't tell you how many clients have reached out to me because their website is not ranking. They might even be on page one of Google. But the only problem is that the robots.txt file is messed up somehow.

The robots.txt file is an important way to control the indexing of pages on your site. There are some basic steps for editing the robots.txt file and you should know these before making changes so that you don’t block any unintended parts of your WordPress site by mistake.

There are a few pages that you’ll most likely want to add to the disallow sections in your robots.txt file.

Here are the pages I’d recommend reviewing:

  • Archive.
  • Tags.
  • Admin-level pages (ex: login pages).
  • Thank you pages.
  • Categories (unless you have unique copy on each category page).

Important tip: Avoid using the robots.txt file to control how Google crawls your site, according to Google’s Matt Cutts.

Conclusion: Improving SEO on your WordPress site

WordPress is a great platform to use for your website. It’s easy to set up and customize, not too expensive and has plenty of plugins that are free or inexpensive.

But now it can also be optimized from an SEO standpoint!

You don’t need someone else designing your site for you in order to get high search engine rankings.

We have put together this 7 step guide on how you can make the most out of using WordPress as your CMS by making sure it's SEO-friendly so people with Google searches will find you more easily than before.

If you want help optimizing SEO on WordPress sites, let us know today - we're waiting to hear from you.

Article written by Editorial Team

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