Written by Editorial Team on January 15, 2020

How To Improve Divi Theme SEO?

How to improve SEO for Divi and WordPress sites?

SEO (Search Engine Optimization) is an important step to rank your WordPress site on Google. Here are 4 ways to optimize Divi theme for SEO.
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Keywords Analysis

Keywords still play a huge role in SEO. Perform keyword analysis before writing a post.
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On Page SEO

Use title tags such as T1, T2 and T3 for better search engine understanding.
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Well-Written Content

Be thoughtful in your content and include in great images in your Divi website.
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Website Speed

Divi can be resource-hogging. Make sure you focus on website loading speed.

Improve Divi Theme SEO With Keyword Analysis

Divi Theme Builder is a great WordPress tool but it is not designed for SEO purposes. You may have the best WordPress design but if your Divi website is not ranking on search engines, you are not going to get the traffic your content deserve.

In order to make your Divi website ranks well on search engine, focus on using the right keywords. Keyword research can be done in many ways with different tools. At WP Maven, we use KWFinder to find for relevant keywords.

Here's how we perform our keyword analysis (and we recommend you follow these too).

Keyword Analysis for Divi Theme SEO


Start your keyword analysis with a general idea of the keyword you want to rank. Write them down on a piece of paper for usage later.


Using KWFinder, search for relevant keywords including trends, monthly searches and competitors who are already ranking.


Look for long tail keywords with moderate/high traffic and low competition level. Use them sparingly in the content.


Using Divi, start building your blog post using available template and craft content that are focused on real readers and solving problems.


Optimize the content with heading tags, title tags, images and videos for better SEO. Add in long tail keywords and primary keywords into the post.

Divi Theme SEO: On Page SEO Techniques

On Page SEO Divi Theme SEO

The infographic above is credited to Mangools (the company behind KWFinder). You can read more on On-Page SEO here.

If you want your Divi website to rank higher on Google search, ensure your content is well-written and proper on-page SEO are done.

Wait. What is on-page SEO?

According to Moz, on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Best practices for on-page SEO:

  • ✔️ Include main keyword(s) in the first paragraph
  • ✔️ Create unique titles, descriptions and content on Divi
  • ✔️ Optimize Title Tag for SEO
  • ✔️ Use optimized images for SEO
  • ✔️ Don't forget to link other content on your blog in the blog post (a.k.a. internal link building)


Do you know that having a lengthy WordPress post is always recommended but not really an important requirement to rank on Google? What matters most is the usability and if the content solves the problem of the reader.

Divi Theme SEO: Focus On Well-Written Content

Content Writing Techniques Divi Theme SEO

According to Bill Gates, content is king. What does great content means to you?

Could it be a long-form post, super detailed research or comprehensive keyword research done before crafting the content?

The latest Google Birthday Update was a shocking update for many. With the constant improvement and innovation in artificial intelligence (AI) technology and voice search, Google is seeing very differently on how SEO should work.

Now, what does this means to you when you are doing SEO for Divi Theme?

The focus should be in great content—content that answers questions and providing the solution to the readers.

Don't worry, Divi is an excellent visual builder to do such. Using Divi theme, focus on creating these:

  • ✔️ Interactive content
  • ✔️ Strong visual and media effects
  • ✔️ Animation

Here's the thing.

Great content doesn't have to lengthy. Of course, lengthy content might mean more quality but that is not always the case. Make sure you are building content that is solving problems and giving solutions.

And to stay ahead of the competitors, use Divi Theme Builder to help you build beautiful WordPress sites and fast.

Divi Theme SEO: Improve WordPress Loading Speed

Website Loading Speed Divi Theme SEO

Choosing the right WordPress hosting is important. It is the biggest and most important factor that affects your website loading speed. A good WordPress hosting solution such as Kinsta will make your website load blazing fast while keeping your website secured at all time. Read our Kinsta review on why it is our top recommended WP hosting company.

Google favours websites that are able to load fast. While Divi is a rather heavy visual builder tool for WordPress, there are many optimizations that you can improve Divi Theme SEO.

Here are some of the best ways to get improve Divi Theme SEO:

  • ✔️ Enable Divi minification feature
  • ✔️ Use a reliable WordPress cache plugin like WP Rocket
  • ✔️ Fast WordPress hosting servers are critically important
  • ✔️ Ask your web hosting company if they have any server-level caching feature

If you had done your optimization properly, you can get a loading speed like this with Divi Theme Builder.

Divi Theme SEO Improve Loading Speed

Want to know how you can have a super-fast loading site? Read this post on fast loading WordPress site and how much it will cost you.

Summary: How To Do SEO On Divi Theme?

Divi is a great WordPress theme builder and it is really easy to customize Divi for both SEO and website design. While Divi is a heavy visual builder right out of the box, proper customization will make Divi loads super fast and improve website loading speed. 

If you are using Divi for WordPress, we recommend you to improve Divi Theme SEO with the above tips.

Article written by Editorial Team

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