The pandemic (Covid-19) had changed how businesses work and perform especially in the online space. Revamping your website during the COVID-19 pandemic should include the very basics and some very specific actions to better position you to serve your clients and target audiences. And, of course, keep your business thriving. What do we suggest? We’re glad you asked!
These are basic things that you should do periodically, regardless of a pandemic or business as usual. Internet use in 2020 simply demands these things to be competitive with every other website. If you haven’t made these upgrades yet, now is the time.
So, what does UX means when it comes to revamping your WordPress site? Here's the list:
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation (source: Wikipedia).
Social proof is testimony from actual users about your products, services, and overall customer service efforts. Good social proof strengthens your business reputation and makes it more likely that others will choose your business over your competitors. During this time as you make needed website changes, reach out to your clients, and ask for a review of your services to them or the products they have purchased.
Not sure where to start? Don't worry! Google My Business, Yelp! and written testimonials are great ways to start and you should implement them on your WordPress site.
Google My Business – If you haven’t already, claim your Google My Business page, personalize it, add some photos, and start directing users to it for testimonials.
Yelp! – Connects people with great local businesses. Claim your Yelp! Business Page, personalize it and share it with your clients when you ask for their reviews.
Testimonials – If you have a means for users to share reviews directly on your website, this can be a great way to gather testimonials. If not, ask for written comments when users visit your Google and Yelp! Business Pages.
Offering something of value for contact information is a great way to swap value for value, like an old-fashioned trading post. In order to really maximize their potential, lead magnets should:
The best lead magnets are simply too good to pass up for sharing a simple name and email address. They directly impact a genuine pain point of your target audience. This generates interest in the free offering and gathers you a new lead for your mailing list that is already interested in what services or products you provide.
Okay, we get it. You are running a business and you certainly doesn't have the time to figure out about lead generation magnets for your WordPress site.
OptinMonster is what we use and recommend. It is easy to use and it comes with many features, including ready-made templates that you can (almost) instantly use to create powerful lead magnets.
Let's take a quick moment to watch OptinMonster in action.
OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.
There are many ways you can revamp your WordPress site better service and profitability. Do you have more tips and strategies that you use especially during this pandemic?
Share your ideas in the comments section!