Have you been thinking about starting an eCommerce website but don't know where to start? Well, this article will walk you through everything that you need to know!
Here are two things you will learn today:
We'll cover topics such as how much it costs to start an eCommerce business, what type of investment is required and how to start an online store with minimum investment.
Whether you're a seasoned entrepreneur or just starting out in the world of small business ownership, this article will be invaluable for anyone looking into launching their own eCommerce site.
The first thing you'll need is a domain name.
A domain name should be easy to remember and have your business' main keywords in it. Remember, if someone can't find your website with the right search terms then they won't be able to buy from you!
You don't want that happening so choose wisely when registering your domain name.
When it comes to choosing a domain name for eCommerce, make sure that you are choosing a name that resonates well with your audience and it is extremely easy to remember.
The next thing you'll need is a reliable eCommerce hosting solution.
Without it, your website will go nowhere because your business literally won't have an online presence to sell from!
eCommerce websites are prone to malicious attacks and other security breaches. Having a hosting company that understands the importance of website security will be able to provide huge support to you especially in keeping your website safe.
A hosting company with experience in eCommerce will be able to provide huge support.
It is also important that the host has good uptime, as this means your website won't go down when you need it most - during Christmas for example!
We have a fair share of eCommerce hosting experience and here are our recommendations:
WP Engine has long been the market leader in the hosting environment and many did not realize that WP Engine had changed dramatically.
For starters, they have several dedicated eCommerce hosting solutions, having a lot of experience in PCI compliance and reliable WooCommerce integration that is seamless.
Besides that, hosting your eCommerce website on WP Engine also comes with bulletproof security features, automatic server hardening and more importantly, 24/7 stellar customer support.
When it comes to eCommerce hosting, Kinsta isn't far behind and is definitely one of the crowd's favorite.
Kinsta hosting plans don't differentiate eCommerce from static websites — thus, the hosting plans are very much one-size-fits-all.
On a personal note, Kinsta hosting is a good option, especially if you are looking to host non-eCommerce WordPress sites.
Next, you'll need to find a reliable eCommerce theme for WordPress.
Themes can be found in various price ranges and with different features so it's important that you look into both before making your purchase decision.
For example, if most of the themes are over $100 then this may not be an option for those just starting out with their eCommerce business.
There are numerous different options for themes, so you'll need to decide which type will work best for your needs before purchasing one or more. The great thing about choosing a theme is that you can always make changes to it or switch themes if you decide there's something better out there.
There are many things that one needs to consider before purchasing a theme for their WordPress site.
It's important to understand what type of features and functions you need on your eCommerce website, the style of design you're looking for, how much money is available to invest in this part of the business and so forth.
Plus, no two themes are the same.
To help you decide, here are some pointers that we use here at WP Maven.
Elementor is one of the most popular WordPress eCommerce theme builders in the market. It comes with a free version, as well as a paid version (Elementor Pro). Elementor works perfectly well with WooCommerce.
Beaver Builder is another popular theme builder for WordPress eCommerce websites. Beaver Builder doesn't come with a free version — but it does have several different paid options. Check out Beaver Builder packages here.
It features an easy drag-and-drop interface, so you can quickly build the website that your business needs without any coding skills at all.
This template also works well with WooCommerce and one of the favorites for many WordPress developers.
One of the biggest mistakes done by many eCommerce website owners is installing everything under the hood. Installing a large number of plugins and addons could lead to slower website loading speed and putting a lot of strain on your server resources.
A rule of thumb is to only install eCommerce plugins that are required and remove (uninstall) any ones that you are not using.
The final step is to upload all of your products. You can do this by importing a CSV file or manually adding each product in the backend admin panel, one-by-one.
If you have more than 20 products to upload, using a CSV file would be more time-consuming.
The final steps before launching your eCommerce website are to make sure that all of your product data is correct and that you are happy with the way it looks.
You can go through each page individually to check for any spelling mistakes or typos before making everything live. Don't forget that checking your payment gateway is one of the most important things you can ever do as an eCommerce business owner!
Many people have started an eCommerce website with the hope of creating a lucrative business. Some start because they want to be their own boss, others start because they're frustrated in their current roles and feel there's not much room for growth, while some might just be looking to supplement their income. Whatever your reasons are for wanting to start an eCommerce website, we hope that you find this article useful and if you need any help with starting an eCommerce website with minimum investment, drop us a note!