Written by Editorial Team on February 14, 2020

Perfect Blog Post Template: 12 Steps To Create The Best Blog Post Layout

Perfect Blog Post Template
What does a perfect blog post template looks like?

Looking for the best blog post template for 2020? This post is all about crafting the perfect WordPress blog post using a proven (tested) template. But before that, what is a blog post template?

A blog post template is a mad-libs style, fill-in-the-blanks template that guides you through the creation of a blog post that addresses a topic particular to your industry.

By using a blog post template, it makes it easier to craft multiple blog posts on WordPress CMS in a shorter period. Plus, it helps to create some level of standards and similarities within your blog posts. This is extremely important especially when you are publishing blog posts for a company blog.

WP Maven uses a custom blog post template that enables us to publish WordPress posts every day without fail.

How does the best blog post template look like?

There are many different versions when it comes to finding the best blog post template. We build our blog post template from scratch and based on our needs.

At the end of this article, you can 1-click download our blog post template for your own usage. We recommend you to use our blog post template and tweak it based on your needs.

These are the exact steps we had in our blog post template.



Our blog post writing process starts with determining the keywords. We start by working on a seed keyword and list down 3 to 5 secondary keywords.


Competitor Research

The second step involves checking through the top 10 results on Google. Jot down the number of words per post, keywords the competitors are using and the title idea. Working on Private or Incognito mode on your browser is important.



This is where the real writing process starts. We craft our introduction under 150 words. Include in the primary keyword and question/stat to give some level of relevancy to your blog post and resonating with your readers.


Table of Content

Right after the introduction, use a table of content widget to provide some quick snippet and links to other sections in your blog post. We use the table of content widget from Ultimate Blocks and if you use WordPress visual builders plugins such as Thrive Architect or Elementor, there are TOC widgets included in them (so no additional downloads needed).


Content Body

The content body can be as long as 600 words or 3,000 words. It can also be in a wide range of paragraph count. There are no specific or best practices here, so you don't have to wander far and wide for the information.



Summary and closing are important factors to get your website visitors to take action. We love to use a shorter summary/closing to wrap up the article.



Summary and closing are important factors to get your website visitors to take action. We love to use a shorter summary/closing to wrap up the article. Here, we will input in some call-to-actions (CTA).



Our blog post template also includes using the right images that resonate with the reader and blog topic. Using these images will ensure that your site is not just a 'wall-of-text' which can be boring for many readers. Remember to optimize images to ensure that images served are of the right size. Here are 6 of the best WordPress image optimizer plugins.


Grammar Checking

One of most important steps in our blog post template is checking for grammatical errors. Our inhouse content writers can produce high-quality content in a short time and mistakes happen. Checking for grammar is an important step before publishing your blog post. A good and cheap alternative for proofreading is to use Grammarly.


Link Building

In this stage, we focus on creating internal and external link building. Internal link building is done by linking to relevant posts within our blog and external link building is done by trying to get mentions on other authority blogs.



Apart from doing image optimization, we also perform SEO optimization using WordPress plugins (check out our highly recommended WordPress SEO plugins for beginners). We use Rank Math and in order to rank well on Google, we ensure that we optimize everything—from number of words to usage of primary and secondary keywords, and from keyword density to adding images with focus keyword as alt-text.


Recheck & Publish

Lastly, recheck everything including the categories, tags, meta tags, title tag and URL string before hitting the publish button. You can take an additional step by submitting the URL on Google Search Console for faster indexation.

The Perfect Blog Post Template (Infographic)

At WP Maven, we believe that a blog post template is more important than just filling up the blanks. It is, in fact, a complete checklist to help content writers or even yourself (if you are a solopreneur) to publish great content consistently and shaving off precious time in guessing "what's next".

If you are a visual person, here's an infographic and checklist that you can use.

Perfect Blog Post Template Infographic
The perfect blog post template infographic

Share this image on your site

<p><strong>Please include attribution to with this graphic.</strong><br /><br /><a href=''><img src='' alt='The Perfect Blog Post Template [Infographic]' width='600px' border='0' /></a></p>


Using the right blog post template is going to help you a lot especially in creating blog posts in WordPress on a specific schedule. At the same time, the perfect blog post is going to remove all the guessing work and inconsistency when it comes to content marketing.

Are you using a blog post template for your WordPress site? Leave a comment and tell us more about it!

Article written by Editorial Team

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